OUR STORY
“In 1999, Hemant Sharma started Cura in Delhi NCR with one product and one belief — Ayurveda works when you don’t cut corners.”
Twenty-six years later, that belief is still the operating instruction for every batch we make. No extracts. No shortcuts. Just the full ingredient, brewed fresh over 48 hours the way it was always meant to be done.
Cura started as Cura Pharmaceuticals — one Ayurvedic formulation, one license, no investors, no influencer campaigns. That commitment is why 3,000+ doctors recommend Cura today.
26 YEARS. ONE PROCESS.
Arsh Cura Capsules
Delhi NCR started it. One Ayurvedic formulation, one manufacturing license, no investors, no campaigns. Just a belief that if you make something properly, people will find it.
Trifala Ras
Seven years in, one product had become fifty. The Trifala Ras launch marked the moment Cura stopped being a single formulation and became a portfolio — still brewed the same way, still made in the same kettles.
100+ Products
A decade of quiet, consistent manufacturing had built something nobody planned for: over a hundred products across cosmetics, juices, powders, and oils. The catalogue had grown. The process hadn't changed.
Patna Unit
Delhi NCR couldn't hold it all anymore. A second manufacturing unit opened in Patna.
Cura A&U Ltd.
Ayurveda had always been part of the story. So had Unani. In 2014, the two systems were formally brought under one name.
Cura Foods
A pandemic year, and Cura moved from the medicine cabinet to the kitchen shelf. Murabbas, vinegars, natural salts — the same sourcing standards, the same manufacturing rigour, a whole new category.
Anup Jalota
Padma Shri awardee and Bhajan Samrat Anup Jalota became the face of Cura Ayurvedic Chyawanprash. The catalogue crossed 500 products.
Jewar
The next chapter is still being written. A new manufacturing unit in Jewar — purpose-built for natural spices, beverages, and foods at scale. Twenty-six years in, Cura is still expanding. The process still hasn't changed.
WHAT WE MAKE
The number changed. The process didn't. Five categories. Zero shortcuts in any of them.
THE CURA PROCESS
Brewed fresh. Never extracted.
Most Ayurvedic brands manufacture from extracted compounds — faster, cheaper, diluted. Cura still brews fresh over 48 hours in stainless-steel kettles, using the full ingredient at full potency. Every batch tested four times in an NABL-accredited lab, from raw material to expiry date.
Raw herb
Full ingredient, never an extract
Brew, 48 hours
SS-grade kettle, no shortcuts
Test, 4 times
NABL-accredited lab
Bottle
Full potency, fresh
BACKED BY SCIENCE
Clinically tested Ayurveda, rooted in science.
Developed alongside Ayurvedic experts and scientists, each formulation is rigorously tested in ISO and GMP-certified labs - ensuring safety, purity, and measurable effectiveness. Every ingredient enters as a whole herb and leaves as a finished product. Nothing extracted, nothing diluted.
Certified. Recognized. Tested.
GMP
Good mfg.
ISO 9001:2015
Quality mgmt.
HACCP
Food safety
Organic
Certified
Vegan
No animal
Cruelty-Free
Never tested
Gluten-Free
Safe
Every batch tested four times before it reaches you.
THE PEOPLE BEHIND CURA
Leadership that's been here since the beginning.
M. P. Sharma
Chairman
Aditya Sharma
Executive Director
Hemant Sharma
Managing Director
Dipanshu Raj
Chief Operations Manager
Rakshit Rastogi
Chief Marketing Officer
CA Dr. Navendu Garg
Chief Finacial Advisor
Bhagwan Chauhan
Senior V.P., QAC
Sumit Katiyar
President, Finance
Rubina Saifi
Vice President, Finance
Himanshu Hemant
Director of Finance
Abid Khan
National Sales Manager
Uma
Assistant Director
Praveen Kumar
Senior Manager, Supply Chain
Gaurav
Asst. Manager, QA
Kishore Kumar
Senior Manager, Manufacturing
Narendar Kumar
Assistant Manager, QC
OFFLINE FIRST. ALWAYS
We're Already on Your Street
Cura products sit on real pharmacy shelves across Delhi NCR, Kanpur, Patna, and Nagpur - not just in a warehouse waiting for a courier. We show up at local health melas, not just instagram ads. Because health happens where people actually live.
REAL PEOPLE. REAL RESULTS.
They didn't take our word for it. They checked.
Stay updated. Get tips. Be part of something bigger.
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DID YOU KNOW?
people in India have purchased our products in the last 2.5 decades.
That's the trust 26 years of honest Ayurvedic manufacturing builds. No extract. No shortcut. No compromise.
