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Cura expands its Ayurvedic portfolio with the Health Plus range
Cura Gut Health+ and Cura Liv Health+ go live on the website, Amazon and Flipkart.
Published inSMEStreet
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Cura launches the Health Plus range of Ayurvedic herbal juices
Cura's Health Plus range launches with two juices that print where every herb was grown, how long it brewed, how much is in every 100ml, and how long to take it for.
Published inNUFFOODS Spectrum Asia
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Indian Ayurveda has real demand abroad, says Aditya Mihir
On claim inflation, inconsistent standards, and what the category needs from government.
Article
Cura targets Rs 500 crore in three years on digital and Health+
Aditya Mihir and Rakshit Rastogi on reaching Rs 500 crore: digital channels, two new manufacturing units, and a range organised around everyday health.
Published inIndian Retailer
Article
The informed consumer has moved the fight from label to factory
Aditya Mihir on why process, not packaging claims, is where wellness brands are judged now.
Published inAdgully
Article
Drinking amla juice every day? The best time to have it
Dr Avantika Soni on timing, who should be careful, and why some people feel acidity.
Published inHindustan Times
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Aditya Mihir on the future of Ayurveda and modern wellness
The Executive Director on where Ayurvedic wellness is heading and what Cura is building.
Published inPriveLife
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Moringa powder: what it can do for skin and hair, naturally
Dr Avantika Soni on why nutritional gaps show up first in skin and hair.
Article
Cura launches #SharirBoltaHai on Ayurveda Day
A campaign asking Indians to notice what the body says, before they are forced to.
Published inMediaBrief
Article
Cura's #SharirBoltaHai asks Indians to listen to their bodies
Aditya Mihir and Dr Avantika Soni on the thinking behind the Ayurveda Day campaign.
Published inMediaNews4U
Article
Frequent burping and bloating? Look at your diet first
Dr Avantika Soni on the eating habits behind everyday digestive discomfort.
Published inIndia TV
Article
How Cura is navigating India's evolving wellness market
A HealthBrief Exclusive interview with Executive Director Aditya Mihir.
Published inMediaBrief
Article
Preventive wellness isn't a new idea for Ayurveda
Aditya Mihir on the principle his father built Cura on, 27 years before it was a trend.
Published inSugermint
Article
Brands celebrate sibling bonds at Raksha Bandhan 2026
Kuch Nahi Badla, and what a diabetes diagnosis should not change in a family.
Published inMediaNews4U
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How brands reinterpreted Raksha Bandhan in 2026
Rakshit Rastogi on Kuch Nahi Badla and what a diabetes diagnosis changes in a family.
Published inCampaign India
Article
Sea buckthorn juice and what it does for skin
Dr Avantika Soni on feeding skin from the inside rather than only the outside.
Published inIndia TV
Article
Cura at the International Health and Wellness Expo 2026
Purpose-driven, Ayurveda-based wellness innovations shown at Bharat Mandapam.
Published inDeshbandhu
Article
Is triphala juice good for gut health?
Dr Avantika Soni on what it does, when to take it, and why it is not a quick fix.
Published inHindustan Times
Article
Young consumers are reading labels more than before
Aditya Mihir on label scrutiny, ingredient questions, and what has changed in the buyer.
Published inMediaNews4U
Article
Great advertising gets attention. Great brand systems keep customers
Rakshit Rastogi on why a brand system outlasts any single campaign.
Published inAdgully
Article
Cura strengthens its Ayurveda-led wellness offering
Two new juices join the range, brewed rather than reconstituted from extracts.
Published inMediaBrief
Article
FMCG holds course in Q1, focus turns to monsoon and festivals
Aditya Mihir on monsoon demand, commodity volatility and planning channel inventory.
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